Specifically, using an online MTurk sample (n = 481) with a broad range of recent vacation experiences, we test whether (1) post-trip self-reflection on eudaimonic travel experiences (2) creates affective responses (3) that lead to self-transcendent changes and (4) subsequent post-trip philanthropy among recent travelers. Expanding and integrating this research, this experimental study tests whether travel experiences, with eudaimonic elements of self-discovery and a sense of meaning, lead to these benefits and tests a proposed process where these experiences influence personal changes that subsequently create societal benefits. Recently, tourism scholars have recognized that travel can create transformation, including (1) personal benefits such as improved wellbeing and personal growth and (2) societal benefits such as increased open-mindedness and more positive pro-environmental attitudes, motivations, and behaviors. This work thus implies that more explicit incorporation of eudaimonic elements into the design of (eco-) tourism experiences will increase visitors' sustainability insights. Our findings suggest that the positive contribution that natural and cultural components of tourism makes toward sustainability insights may be enhanced when eudaimonic experiences are incorporated into tourism experiences. This study supports the proposal that both nature and cultural-based experiences contribute to sustainability insights by fostering meaning and self-discovery (i.e. The purpose of this psychological assessment of recent traveler experiences is to explore the distinct influence of the natural and cultural aspects of travel on traveler's understanding of sustainability, and whether these influences are because of particular affective experiences during travel. Yet, researchers have largely neglected culture-based aspects of ecotourism experiences, overlooking the role that experience with communities, people, and local culture have on visitor outcomes, thus bypassing other important sustainability-related outcomes (e.g. As visitor education gained attention, so too did research on how nature-based aspects of ecotourist experiences influence ex situ pro-environmental. Since ecotourism was popularized in the late 1980s, a focus in scholarly writings on the topic has been its dual in situ mandate of biodiversity conservation and community development. The new affiliation dimension now includes both social connections and tourists' connections with the natural environments, thus reframing tourist wellbeing conceptualisation beyond human-tohuman contact. It consists of the following dimensions: detachmentrecovery (DR) engagement (E) affiliation (A) meaning (M) and achievement (A). A new conceptual model re-organising hedonic and eudaimonic dimensions of tourists' psychological wellbeing is presented for consideration in future research. Ideas on re-conceptualising tourist wellbeing are proposed. Models that summarise these domains seemingly overlap, notably PERMA (positive emotions, engagement, relationships, meaning and achievement) model and DRAMMA (detachmentrecovery, autonomy, mastery, meaning, and affiliation) model. While there is agreement that tourist wellbeing is multidimensional in nature, it is unclear what specific dimensions, or psychological domains, underpin tourists' hedonic and eudaimonic wellbeing. The paper reexamines the conceptualisation of psychological tourist wellbeing. Research on tourists' eudaimonic and hedonic wellbeing has grown exponentially in the tourism literature.
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